Challenge

A global manufacturer of powersports and marine products required a scalable and cost-effective IP support model to manage innovation activities across multiple business units. Supported by an internal lean IP team with growing demand and fragmented workflows made the existing approach unsustainable. Traditional IP support methods were too slow and expensive, prompting the customer to seek a solution that could deliver flexibility, predictability, and operational stability.

Solution

Elevate partnered closely with the customer to design a flexible IP support model that operates as a seamless extension of the in-house IP team and absorbs demand spikes without increasing internal headcount. This model allowed us to take ownership of operations-heavy and repeatable workstreams while maintaining close alignment with the customer’s strategic priorities.

• Conducted detailed calibration discussions to understand monitoring requirements, divisional priorities, and workflow expectations across core IP workstreams (including patentability, freedom to operate (FTO), landscape analysis, and competitive intelligence across key jurisdictions)
• Improved the predictability of work volumes and enabled preferential pricing through commitment-based engagement models within a constrained budget
• Centralised intake and triage of IP requests to ensure faster response times and smoother handling of peak demand
• Tailored deliverables to support clearer strategic decision-making based on distinct needs
• Optimised report formats to focus on the most valuable insights and minimise unnecessary work