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Changing the status quo
July 10, 2015
It’s what we wanted to do in the legal market…. We strongly believe in empowering our team; from the team of senior in-house lawyers to our management and office team – we hire smart and support/empower them to lead.
We just knew we wanted to create something that disrupted the status quo and challenged people’s perceptions of what a company could be. We did this with both our product and service offering and with our brand attitude.
http://www.virgin.com/richard-branson/how-to-create-a-red-hot-brand
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